CRAFTED BY BARISTAS
SINGLE-SERVE COFFEE BAGS
FOR CONNOISSEURS
GOURMET SPECIALTY COFFEE
IN UNDER 5 MINUTES
The Black Label, our first coffee blend, quickly captured the hearts of discerning coffee enthusiasts, selling out within just 7 days. This overwhelming response led us to expand our range and introduce the Red, Blue, and Gold labels. Meticulously crafted for connoisseurs, these blends exemplify our unwavering commitment to excellence.
Our journey began with a clear vision: to bring the indulgence of specialty cafe-quality coffee to coffee lovers through the simplest and most convenient brewing method possible. We wanted to eliminate the barriers and complexities often associated with brewing a perfect cup.
Collaborating closely with our team of 200+ baristas and coffee farmers, each recipe has been meticulously fine-tuned to offer you an extraordinary coffee experience without the usual limitations. Years of research and experimentation have gone into combining the finest ingredients and brewing methods, resulting in blends that embody convenience, simplicity, and sheer indulgence with every sip.
JUST BREW IT
®
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Individually packed, portable and fuss-free, these single-serve drip or steeped coffee bags are perfect for work, camping, holidays, and any other times you need a delicious cup of coffee on the go. No need to lug around a coffee maker or search for a cafe - simply open a sachet and add hot water for a cafe-quality experience.
With each cup, you taste the culmination of our passion, dedication, and relentless pursuit of making exceptional coffee accessible to all. It's time to elevate your coffee ritual, simplify your brewing method, and savour the pure pleasure of cafe-quality coffee wherever and whenever you desire. Tasting is believing!
BLACK LABEL
Introducing the Black Label, Witch Coffee's signature blend that captivated discerning coffee enthusiasts and sold out within a week. This blend is our most popular everyday choice for a cafe-quality barista-style coffee, offering a harmonious combination of convenience, simplicity, and indulgence in every cup.
Tasting Notes: Smooth, full-bodied, deep blackcurrant with creamy roasted truffle aromas and a well-balanced hint of berries
RED LABEL
The Red Label is the most popular choice for professionals seeking to elevate their work office experience with a truly memorable and energising coffee break. Immerse yourself in the bold flavors and delightful aromas that invigorate the workday, inspiring productivity and fostering a sense of shared enjoyment.
Tasting Notes: Bold and complex, vibrant tropical fruits, enveloped by intriguing shiraz and berry undertones with a lingering sweet finish
BLUE LABEL
Immerse yourself in the captivating allure of the Blue Label, a harmonious blend of exquisite flavours and captivating aromas. Each bean is thoughtfully selected and expertly blended to embody an aura of blissful elegance, to elevate your coffee ritual to new heights. It is the perfect choice for those in pursuit of a coffee that combines refinement with a touch of indulgence.
Tasting Notes: Smooth and velvety mouthfeel, aromatic Japanese honeysuckle floral notes, perfectly balanced by subtle peach
GOLD LABEL
A MASTERPIECE OF COFFEE INDULGENCE
Crafted with uncompromising precision and passion, the Gold Label blend represents the pinnacle of coffee artistry. Every bean is carefully selected from the finest sources, meticulously roasted to perfection, and masterfully blended to achieve a taste that is unparalleled in its complexity and richness. Immerse yourself in the opulence and sophistication of this exceptional blend, where the finest gourmet quality meets the convenience and simplicity of a single cup.
Tasting Notes: Crisp citrus, balanced by decadent stone fruit and chocolatey notes. Harmonious flavour profile, with a lingering, smooth finish.
CAFE-QUALITY COFFEE
ALWAYS, ANYTIME, ANYWHERE
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ABOUT US
PROUDLY MELBOURNE-OWNED
Transform your morning cup of coffee into a gourmet experience with our specialty blends crafted to perfection. Our team of over 200 expert baristas and local farmers have spent decades researching and experimenting to bring you the best coffee from hand-selected high-altitude coffee regions. Each blend is carefully crafted using specific ratios and roasting techniques to bring out the unique, premium notes that coffee connoisseurs crave.
Indulge in a truly exceptional cup of coffee that not only satisfies your taste buds but also supports sustainable practices, ethical sourcing and fair treatment of coffee farmers. Our team works closely with coffee growers in each region to be closely involved in the coffee growing and cultivation process, ensuring that you get the best quality possible, and that the farmers are paid decently for their hard work.
Upgrade your coffee game with us and enjoy barista-approved quality in the comfort of your own home without breaking the bank. Don't settle for ordinary coffee when life is too short, elevate your taste buds with something truly extraordinary.
Witch Coffee - Drip Coffee Bag
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EXPERIENCE THE FUTURE
STATE-OF-THE-ART PATENTED FILTER STEEP BAG
Unlock the full potential of your coffee with our revolutionary patented coffee bag filters, expertly designed using specific micron structures and cutting-edge technology, and rigorously tested for maximum permeability, consistency and unparalleled flavour in every single cup. No matter the temperature preference, enjoy a perfectly rich and full-bodied cup of coffee every time.
Individually packed, these single-serve coffee bags are perfect for work, camping, holidays, and any other time you need a delicious cup of coffee on the go. No need to lug around a coffee maker or search for a cafe - simply open a sachet and add hot water for a cafe-quality experience.
COFFEE WITH A CONSCIENCE
BREWING RESPONSIBLY, ONE CUP AT A TIME
Get ready to experience coffee like never before. Our sustainably sourced Arabica beans are more than just high-quality - they’re meticulously handpicked from four high-altitude regions in Ethiopia, Colombia, Indonesia and Brazil, straight from the hands of the hardworking farmers themselves.
We’re passionate about ethical and sustainable practices, and we go to great lengths to ensure that our farmers are treated with the utmost respect and paid fairly. We exclusively source from regions that prioritise the preservation of their local ecosystems, promoting biodiversity and minimizing harmful chemical usage.
But that’s not all. Did you know that global coffee production creates a staggering 23 million tons of waste per year? That’s why we take pride in our 100% biodegradable and compostable coffee bags, allowing you to give back to the environment with every sip.
BEHIND THE
SCENES
WAKE UP
TO A GREENER TOMORROW
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When coffee grounds decompose in landfills, they release methane, a potent greenhouse gas that is about 25 times more potent than carbon dioxide. Methane is a significant contributor to global warming and climate change.
With our Environmental Program, we’re committed to educating and inspiring our consumers to minimize their carbon footprint by repurposing coffee grounds. Together, we can make a difference and enjoy a delicious cup of coffee that's good for both you and the planet.
